We create experiences used by millions and millions of people

Fashion & Lifestyle Industry: How website becomes game changer?

Tips for Fashion Industry for website

It has no doubt that fashion & lifestyle industry’s share increases in global economy year over year. I just want to go ahead after sharing a small fact I have collected from statista.com.

“In 2014, the direct value of fashion industry was measured at 26 billion GBP, it has around 20% hike compare to 2009. In such a way the total contribution (including direct & indirect) of fashion industry in economy was 46 million GBP”

People lived in Europe continent are prime focus of my all writings so here I would like to share an interesting fact which explains you why you have to develop your digital identity or reputation (website, blog, eCommerce, mobile app etc.).

I am going to break up the 24 hours of a day spend by adults lived in UK and other European territory. This survey was conducted by Ofcom- communications regulator.

People spend time on media more than asleep

Conclusion of the above survey: “UK adults spend times on media more than asleep”. Now let me reveal my own observation on this issue. If you subtract sleeping hours (8.21) and hours spend on media (8.41) from 24 hours, you will get 7.38 hours only. In remaining 7.38 hours he/she spends for transportation, launch, dinner and breakfast, fitness activities and many others.

Unless you are a fashion retailer or have a state of the art shop on high street, you must think solemnly. Everyone who concern with fashion & lifestyle industry should ask a prime question to himself.

When people visit your store? Can he/she spend time from strict schedule of 7.38 hours?

Similar question should ask whether you are a fashion brand, model, designer, manufacturer and fashion or lifestyle author. One has to understand the significance of your web or digital identity as soon as possible because as early you realize, as more benefit you will reap.

During the time of exploration on web, I found number of renowned brands, retailers and fashion nib still have poor or none web identity. Many popular apparel & fashion accessories retailers still ignore website, eCommerce shop, Facebook and twitter fan page. No matter how nicely they are performing on high street or offline world, it’s not a future. They have to move online.

However I have explained the major reason of establishing web identity above (survey) but here I want to uncover some more reasons to make my point stronger.

  1. Web is the biggest platform for mouth to mouth marketing. People suggest their experience by referring your website or social media page on whatsapp and other chat massagers.
  2. Positive feedback or review published on the web make you hero. Your store get overcrowd if people’s shopping experience will awesome. This is also true if you are author or fashion journo, your blog or article will get unlimited web traffic.
  3. Audience can browse your online store, blog, website, photo-shoot (if you are fashion model), and collection (if you are fashion designer) at their convenient time. In offline world they have to come in time otherwise your shop has been closed.
  4. People choose brand or store who has web identity over who has no identity at all. Because when people get cheated by shop or brand, they can denigrate it on social media and other UGC websites. Web is the best platform for expressing rage.
  5. Less investment much ROI. You can do the entire brand digitization including custom logo design, website design, eCommerce store development, corporate identity (business cards, brochure, flyer, email-template, and catalogue) and social media set up. All these things cost less than a monthly rent of your shop or store on high street of London. (Avg. monthly rent of a store on London’s high street is £5400).

Irrespective of the segment you are connected with fashion industry whether you are brand owner, retailer, manufacturer, designer, model, you just need to deliberate about my concern of website designing and brand digitization.

This is my second article on fashion industry to elucidate on website importance in today’s global business perspective. Don’t forget to check my first article how can you become a market leader in travel business via website?

Your feedback is always appreciated, it will improve my writing and of course me!!!

14 responses to “Fashion & Lifestyle Industry: How website becomes game changer?”

  1. instagram says:

    Hi there I am so delighted I found your weblog, I really found you by error, while I was
    browsingg on Google for something else, Anyhow I am here now and would just like to say cheers for a incredible post and a
    all round interesting blog (I also love the theme/design),
    I don’t have time to read through it all at the moment but I have saved it and also added your RSS
    feeds, so when I have time I will be back to read a great deal
    more, Please do keep up the awesome work.

  2. Christian Louboutin says:

    Hi, ϳust wanted to tell you, I loѵed this post.
    Іt was inspiring. Keep on posting!

  3. Replica Christian Louboutin says:

    What’s up, jսst wanted to say, I loved thіs blog post. It
    wass inspiring. Keeep on posting!

  4. followers on instagram free fast says:

    What’s up it’s me, I am also visiting this website onn
    a regular basis, this web site is genuinely nice and the users are actually sharing pleasant thoughts.

  5. Christian Louboutin Pumps says:

    I’ve Ƅeen surfing online moe tҺan 3 hߋurs todɑy, yet I neνer
    found any interesting articlе like yours. It’s pretty worth enough for me.
    Personally, if all website owners and blߋggers made good
    ϲontеnt as you did, the web wіll bе a lot more useful than ever before.

  6. Anonymous says:

    Hi, I cheсk yoսr new stuff like every weeҡ. Your wгiting style is witty, keep ԁoing what you’гe

  7. quest bars says:

    What’s up mates, nice article and nice arguments commented at this place, I am really
    enjoying by these.

  8. Lowell says:

    Greate post. Keep writing such kind of info on your site.
    Im really impressed by your blog.
    Hi there, You have performed an incredible job.

    I’ll certainly digg it and in my view suggest to my friends.
    I’m sure they’ll be benefited from this web site.

  9. Coralee says:

    I’m no longer certain where you are getting your info, but
    great topic. I needs to spend some time learning more or figuring out more.
    Thanks for wonderful information I was searching for this info for my mission.

  10. Zofia says:

    These are truly great ideas in on the topic of blogging.
    You have touched some pleasant factors here. Any way keep up

  11. amberskillern says:

    Good day! Would you mind if I share your blog with my facebook group?
    There’s a lot of folks that I think would really appreciate
    your content. Please let me know. Many thanks

  12. Cesar says:

    Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m
    thoroughly enjoying your blog. I as well am an aspiring blog blogger
    but I’m still new to the whole thing. Do you have
    any points for rookie blog writers? I’d certainly appreciate it.

  13. StarlaYEmfield says:

    Thanks for the good writeup. It in truth was a entertainment account it.

    Glance advanced to far brought agreeable from you!
    However, how can we communicate?

Leave a Reply

Your email address will not be published. Required fields are marked *